Folle de chat

2020

Online

Community Manager

You can discover more about this project by having a look at the online shop's website and the social media channels:

My main tasks were creating the brand identity from scratch, through a social media strategy, using Facebook, Instagram and Pinterest to develop visibility and create a brand presence online. I was also in charge of building the PR strategy, with the creation of a press pack and first contacts with press and media related to our target market, through networking and cold outreach. I grew our partner portfolio with 15 new artists offering unique products through our website, promoting small craftspeople and helping them gain visibility.

I created the brand identity with the help of the founder. I built the social media strategy independently and helped the company build its online presence with hundreds of followers on different channels. I started the PR strategy with different materials. I grew our partner’s portfolio and helped generate the first 2k euros of revenue for the online shop.

Key Achievements

The company Folle de Chat just started its online presence when I joined them for an internship. The goal was to help them build their visibility while launching the online shop and developing new partnerships. I started working with Folle de Chat in 2020, thanks to a mutual relation between me and the founder. We discussed this new project of his and, being an animal lover, I got very interested by the idea. I told him about my previous experiences, and that I would love the idea of being in charge of this new project on my own.

About Folle de Chat