Ynov

2019-2021

Bordeaux

360° Communication Strategy Masters

During my masters, I had the chance to be a part of a lot of different projects. As I really wanted to be involved in the campus life and learn as much as possible during those two years, I joined different student groups during my studies to help them working on their ideas. We also had mandatory classes based on projects created by students every two weeks, which allowed me to be part of different ones throughout the years.

One project I got involved in during my free time was with the charity PourEux. It allows you to donate excess food you cook to those in need. A teammate and I started the project in a class called "E-pub E-com" and decided to join the charity and keep working on the project in our free time. The project is simple, you can cook for your family, put leftovers aside and fill a form online with the food you prepared and your address and availability. If you don't like to cook but want to be involved and don't mind moving around the city, there's the possibility of being a rider. Same principle, you fill a form with your availabilities and your area and that's it! Then the charity workers (including me at the time) fill a schedule every week with the cooks, the riders, and the addresses. The riders go on marauds all around the city with the homemade meals and spread the food (and love) to those in need.

Our goal at the time was to help the movement grow visibility in the city of Bordeaux and find a network of cooks and riders to help the project become sustainable. The charity exists in every big city in France and was recently launched in 2020 in Bordeaux and needed a communication strategy as well as help for organization within the volunteer team. We did full market research to understand exactly what we needed to focus on, and created moodboards, graphics, and editorial charters to help them design their branding. We also provided a competition analysis to understand how they would succeed in creating a loyal community of helpers. Our key finding: the process had to be simple. So we created a cook and a rider's booklet to explain each step and motivate more people to join the movement. We created the mockup for a website in order to simplify the process overall, We also built a newsletter, worked on a social media strategy (YouTube, Facebook and Instagram) and worked on event organization (donation drives and teambuilding for riders and cooks).

PourEux

Another project was with the EFS (Etablissement Français du Sang, blood donor organization in France), to help them change their social media strategy, create a community in order to have more donors and gain visibility among young people, their main target. We decided to focus on 3 projects on top of the social media strategy : we worked on a new design for the app, in order to attract a younger audience. We created a game in the city of Bordeaux and promoted it through social media, working with a street artist who painted the logo in different parts of the city in order to use urban art as our publicity and attract new targets. The last project was a video production to show the importance of blood donation.

EFS

I also joined in the organization of two events : one with Urban Color Show and the other with SQLI. Urban Color Show is a project created by one of the students I was studying with. The goal is simple, promote street art and brighten up cities. Initially created in Rouen, the goal was to launch it in Bordeaux by creating an event in the city. We had to find artists, a location, organize the logistics of the event, do a social media campaign for the event. You can have a look at the instagram

SQLI is a digital commerce and service agency, present internationally. It's a partner of the school I was studying in, I got to follow a UX-UI design course with Quentin Brière Bordier, head of design and research for the Bordeaux agency. I joined the Ideathon event on a voluntary basis. The idea was the same as a hackathon, but for ideas. A hackathon is usually 2 to 4 days where teams find innovative solutions and create prototypes based on a challenge or issue given by the initiating company, here SQLI. We were in charge of the logistics of the event, taking care of the equipment, the invitations, the catering... to make it a successful ideathon! It was very interesting and very intense, having to give 100% for a short amount of time. This gave me a raise of interest for event management.

Events organization

I built social media strategy for different types of companies and projects. I helped build brand visibility through different tools (UX design and gamification and on the creation of the app for EFS, game organization and logistics in the city of Bordeaux). For PourEux, I helped simplify the whole process to make the charity more efficient and focus on their main goal (recruiting process, simpler website, documents to be a volunteer, newsletter…) I worked on the logistics of events organization and discovered a new branch of communication. I got to discover so many different companies and ways of working which definitely left a mark on me.

Key Achievements

Through different classes during my masters, I also got to work on a marketing strategy for an electricity company, on brand analysis and influence strategy for a YouTuber, on a SEO audit for Le Slip Français, famous clothing brand, and on a commercial for animal adoption through an audiovisual class. Through this experience, I got to discover so many angles of the communication, marketing, design fields. I tried to take the best out of this masters and 2 years surrounded by professionals to create a network, build creative and various projects, and gain as much experience as possible.

About my Masters